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Show customers when a fully automated AI reply is from AI — clearly and without cluttering every chat. Go to Settings → AI disclosure (EU AI Act), or open AI disclosure.

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Recommendation

Turn the notice on for the channels where AI answers customers without human review:
  • Email & forms — every automated AI reply (email, contact forms, Amazon Seller)
  • WhatsApp, socials, and reviews — at most once per contact every 24 hours (keeps chats readable)
  • Widget — no extra footer text; the AI sender label already marks the reply
The notice is not added to AI suggestions, drafts waiting for approval, or replies a human approves and sends. Human-written agent messages are unchanged. Start simple: pick a short preset per channel, save, and check the live preview.

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What customers see

Only fully automated AI replies get the notice.

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Set it up

1

Open AI disclosure

Go to Settings → AI disclosure (EU AI Act).
2

Choose a notice per channel

For Email & forms, WhatsApp, Socials, and Reviews, pick a preset or type your own text (max 60 characters). Leave a channel on Off to skip it.
3

Choose how often

Every reply or Once per 24h (per contact, per channel type).
4

Preview and save

Use the preview tabs, then save. New fully automated AI replies use your settings right away.

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Why it matters

Many regions expect customers to know when they are interacting with AI. A short, clear notice builds trust and keeps your automation transparent — without dumping legal wording into every message.
Keep the text short and plain. Customers should understand it in one glance.

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FAQ

No. Only fully automated AI sends include the notice. Suggestions, approval-gated replies, and messages written by a human agent do not.
For that contact on that channel type (for example WhatsApp), the notice is added at most once every 24 hours. Email & forms can still show it on every automated reply if you set that group to every reply.
The widget already shows who sent the message (for example “AI Agent”), so we do not append an extra footer there.
Related: AI Agents, Settings sitemap.