Amazon Seller Central
Manage Amazon buyer messages directly from your CX inbox. There is no separate Amazon channel and no OAuth connection — Amazon Seller works entirely through Email Channels.
Overview
Email-based delivery: Amazon sends buyer-message notifications to your support inbox. That inbox is connected to CX as an Email Channel.
Automatic classification: Amazon emails are detected on ingestion and shown as Amazon Seller in filters, views, workflows, and dashboards.
Smart Message Parsing: Buyer emails are automatically parsed into a clean, structured view with order details, product links, and action buttons.
Unified Inbox: Amazon buyer messages appear alongside your other support channels — reply directly by email, no Seller Central switching required.
How to connect
Setup is done in two places: enable the right notifications in Seller Central, then connect that mailbox in CX.
1. Enable Amazon email notifications
In Seller Central, send buyer-message notifications to the support inbox you want CX to monitor. You can find the setting through this link here.
🚨 Only “Buyer Messages” is relevant.

2. Connect that inbox as an Email Channel
Add the receiving mailbox in CX under Channels → Email → Add. CX uses that email channel for replies, signatures, and AI auto-replies.
3. CX tags Amazon messages automatically
Marketplace emails are detected on ingestion and shown as Amazon Seller in filters, views, workflows, and dashboards. No further setup is required.
Where to find it in CX
Amazon Seller Central is listed under Settings → Integrations → Amazon Seller Central. The Overview tab confirms the setup
Filter Amazon tickets in your inbox
To specifically view Amazon tickets:
Go to your Views
Click on Filters
Under Channels, select Amazon
This allows you to easily filter and manage only Amazon-related tickets in your inbox.
Working with Amazon tickets
Incoming buyer emails are automatically parsed and displayed in a structured format — reply directly from the inbox
The product and order information are directly linked within the message content
You can find all the ticket history, including old Amazon tickets in armincx as well
Amazon messages are processed through the same AI agent pipeline as your other channels, so auto-responses and workflows apply seamlessly.
