> ## Documentation Index
> Fetch the complete documentation index at: https://docs.armin.cx/llms.txt
> Use this file to discover all available pages before exploring further.
# Amazon Seller
> Handle Amazon buyer messages as tickets in your inbox and reply without leaving Chatarmin CX.
The Amazon Seller integration turns Amazon Buyer-Seller messages into tickets in your Chatarmin CX inbox, so your team (and your AI Agents) can answer buyers from the same place they handle every other channel.
## When to use it
Use Amazon Seller in Chatarmin CX when:
* you sell on Amazon and buyers message you through Buyer-Seller Messaging
* you want those messages parsed with order ID, product, and quick links instead of raw notification emails
* you want AI Agents or macros to reply to Amazon buyers the same way they reply to email
Amazon delivers buyer messages to your team **by email**, not through a live chat feed. Chatarmin CX reads those notification emails and turns them into tickets — it does not poll Amazon for new messages.
## How it works
Amazon Seller Central sends every buyer message as a notification email to an address you choose in **Notification Preferences**. Chatarmin CX links that same email address to your inbox, so:
* incoming buyer emails are recognized automatically and parsed into a clean ticket view (order ID, buyer message, product list, and Seller Central action links)
* replies you send from the ticket go out as a normal email reply through that same inbox connection — Amazon relays it back to the buyer's real address for you, exactly like replying to the notification email yourself
* resolved order lookups (for agents and AI tools) can also pull live order data from Amazon's Selling Partner API once connected
Because replies are ordinary email, tickets fall back to the linked email channel's sending limits (attachments, size) — there is no separate Amazon-specific limit to configure.
## Set it up
You need **Admin** access in Chatarmin CX (the **Manage integrations** permission) and access to your Amazon Seller Central account for the marketplace(s) you sell on.
Go to [Integrations → Amazon Seller](https://armin.cx/app/_/settings/integrations/amazon_seller), switch to the **Accounts** tab, and click **+ Add account**.
Pick your primary marketplace and click **Connect Amazon Seller**. Amazon opens a new tab — review the permissions and confirm to authorize. European marketplaces (UK, DE, FR, IT, ES) share one authorization, so you only connect once per region.
Back in Chatarmin CX you land on **Finish Amazon Seller setup**. In Seller Central, open **Notification Preferences → Messaging** and set **Buyer Messages** to the email address you plan to connect below, then add that same address under **Approved Senders** so your replies reach buyers. Repeat this for every marketplace you sell on — notification settings are saved per marketplace.
Pick the email channel that receives those Amazon notifications (or connect a new one), then click **Finish setup**. Buyer tickets now show up tagged **Amazon Seller** in the inbox instead of as plain email.
If you already have an inbox connected for Amazon buyer messages from before this integration existed, link that same inbox in step 4 — you do not need a dedicated new inbox.
### Test it
Send yourself (or ask a colleague) to trigger a real buyer message on the connected marketplace, or check an existing recent buyer email that landed in the linked inbox. It should appear in the ticket list tagged **Amazon Seller**, with the order ID and product parsed out. If it still shows as a plain **Email** ticket, notification routing or the inbox link is not correct yet — see Troubleshooting below.
## Reply to Amazon customers
Open the ticket like any other and use **Send reply**. Your message goes out as a normal reply through the linked email inbox, and Amazon delivers it to the buyer without exposing either side's real address.
AI Agents can draft and send replies on Amazon Seller tickets the same way they do on email — no separate setup is required. Chatarmin CX automatically appends your standard reply signature, matching how it treats email and contact-form replies.
## Disconnect or reconnect
* **Reconnect:** if Amazon revokes the connection, the integration shows **Amazon signed this connection out** on the setup page. Click **Connect Amazon Seller** again for the same marketplace to restore it — nothing else needs to change.
* **Disconnect:** go to [Integrations → Amazon Seller → Accounts](https://armin.cx/app/_/settings/integrations/amazon_seller), open the account's menu, and choose **Disconnect**. This removes the Amazon connection and its link to your inbox; it does not delete the email channel itself or any existing tickets. This can't be undone from that dialog — reconnecting later requires repeating **Set it up** above.
## Troubleshooting
| Symptom | What to check |
| ------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Amazon tickets show as **Email**, not **Amazon Seller** | The buyer notification email arrived before the inbox was linked, or the link was set up after older messages synced. New messages on a correctly linked inbox are tagged automatically going forward. |
| No tickets are appearing at all | In Seller Central, confirm **Notification Preferences → Messaging → Buyer Messages** points at the exact address you linked in step 4, and that address is under **Approved Senders**. Settings are per marketplace — check each one you sell on. |
| Replies never reach the buyer | Confirm the linked email channel can send (its own connection is healthy) and that your reply address is still listed under **Approved Senders** in Seller Central messaging settings. |
| **Amazon signed this connection out** banner | Amazon's authorization expired or was revoked. Reconnect from the setup page — see **Disconnect or reconnect** above. |
| Setup shows **Missing Amazon connection** | You reached the setup page without an authorized account. Start over from **Integrations → Amazon Seller → Accounts → + Add account**. |
| An AI Agent didn't act on a buyer message | This has not been reported as a routing block — check the agent's own reply settings and trigger conditions for the ticket first. If the message came from an automated Amazon notification address rather than a real buyer, some safety guards treat it as non-conversational; [contact support](mailto:support@chatarmin.com) if a genuine buyer message was skipped. |
If none of these resolve it, [contact support](mailto:support@chatarmin.com) with the affected ticket or order ID.